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Branding
Loots Worldwide is an online apparel and clothing store based in Melaka, Malaysia. Focusing on reselling curated collections of streetwear stuff and anything in between. Loots Worldwide is a shop that has a cool, fun, and bold identity that represents their personalities and is easy to recognize.
One of the best ways to identify a brand's identity is to narrow down what it won't do or say. I did not want a brand logo that was measured by how good it looks on letterhead, pencils or other "designy" chotchkie’s. I started by asking some questions. Would I wear this as a shirt? Would someone else identify with this? Could you spray paint it as interesting street art?
During the 90's the well-known 'Acid Smiley' became synonymous to good vibes. The smiley symbol totally reflected the feeling of positivity, love, unity, fun and happiness. It allows for a variety of creative assets while maintaining a light and positive mood. For this reason I decided to Illustrate my own version of the Acid Smiley together with the letters for the Logotype.
More Work
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